SWEETZEN® Brazzein Blends: A New Era of Sweet
SWEETZEN® Brazzein Blends: A New Era of Sweet Rethinking Sweetness for the Next Generation of Formulations At NURA, we closely follow how consumer expectations around sweetness are evolving. Today’s consumers increasingly seek products with lower […]
Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape
The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
Organic Vs. Non-Organic Food: Learning The Difference
Organic and non-organic foods are two food categories that are becoming increasingly popular. While both types of food may look the same on the surface, significant differences between them may […]
Stevia Leaf Extract And Its Benefits: A Guide
At NURA, we’re all about promoting wellness and healthy living. One ingredient that we’re excited to share is stevia extract – a sweetener that packs a punch in the health […]
How to find a high quality, affordable ingredient supplier
With the rate of expenses rising across the CPG market, it can be challenging to find cost-effective ingredients in a timely manner that are still sustainable and high-quality. Luckily, ingredient […]
Food and beverage ingredient supplier, NURA offers a cost-effective, natural alternative sweetener – press release
With the massive demand for alternative sweeteners higher than ever and the recent inflation of some alternative sweeteners at insufferable prices, leading California ingredient supplier, NURA, is offering an unbeatable […]
Consumer Study finds Both Children and Adults Prefer NURA’s Alternative Sweeteners as Their Top Choice
It’s no secret that both adults and children love sweet treats now and then, but overconsumption can lead to several serious health conditions and, in some cases, life-or-death situations. Thankfully, […]
Creating a More Sustainable World, One Product at a Time
The world is evolving everyday—and so are we. At NURA, we’re dedicated to driving sustainability through our practices and products. We develop high-quality ingredients like plant-based proteins and herbal extracts […]
