Leading Natural Sweetening Solutions
Innovative
Offers a one-stop shop experience.
Trustworthy
Backed by valuable consumer study data.
Expertise
R&D formulation support capabilities.
Sustainable
On trend innovation and sustainable solutions.
Sweetener Products
- Allulose (0.7x)
- Erythritol (0.7x)
- Monk Fruit (150-250x)
- SWEETZEN® Brazzein & Monk Fruit Sweetener Blend
- Stevia Reb A (200-210x)
- Stevia Reb M (200-250x)
- MADBLEND® Stevia Leaf Extract Blend (250-300x)
- SWEETZEN® Brazzein & Stevia Sweetener Blend
- Allulose Co-Processed w/MADBLEND®
- Allulose Co-Processed w/Monk Fruit
- Erythritol Co-Processed w/MADBLEND®
- Erythritol Co-Processed w/Monk Fruit
Stevia Extract Blend
Craft Perfectly Balanced Sweetness
- MADBLEND® was found in a consumer study to be less bitter and preferred compared to Reb A.
- Adults preferred MADBLEND® equally as much as monk fruit extract at a fraction of the cost.
- Children (age 12+ years) couldn’t tell the difference between MADBLEND® and sugar.
Stevia+ Brazzein Sweetener
NURA’s Stevia+ Brazzein delivers clean, sugar-like sweetness at a fraction of the cost. Brazzein is a nature-identical protein sweetener ~500–1,200x sweeter than sugar. In combination with Stevia, the blend achieves ~200x sugar-like sweetness making it balanced, clean, and highly cost-effective.
- Synergistic with Stevia: Together masks bitterness, rounds the sweetness curve, and enhances overall flavor.
- Cost advantage: Significantly lowers in-use cost than monk fruit.
- Label-friendly: Plant-based, GMO-free heat and pH-stable; works across beverages, confections, and dairy.
Featured Prototype
Sugar Free Strawberry Lemonade Collagen Hydration RTM
- Features MADBLEND® Organic Stevia Extract Blend
- Features Bovine Collagen
- Contains Organic Lemon Powder
- Sugar Free
- Contains 14 grams Protein
Featured Ingredients: Bovine Collagen Peptide, Natural Flavors, Organic Coconut Water Powder, Organic Lemon Powder, Fine Sea Salt, Citric Acid, Acacia Gum, MADBLEND® Organic Stevia Extract Blend, Organic Beet Root Powder
Allergen: Coconut
Featured Prototype
Vanilla Flavored Protein RTM
- Features YESTEIN® Yeast Protein
- Features MADBLEND® Organic Stevia Extract Blend
- Contains 25 g of Complete Protein
- Zero Sugar formulation with Allulose
- No Artifical Flavors or Colors
- Only 150 Calories per Serving
Featured Ingredients: YESTEIN® Yeast Protein, MADBLEND® Organic Stevia Extract Blend, Allulose, MCT Powder Natural Flavors
Allergen: Coconut
Featured Prototype
Natural Limeade Flavored Greens Blend
- Features Adaptguard® Organic Mushroom Extract Blend
- Features MADBLEND® Organic Stevia Extract Blend
- Features Upcycled and MSC certified collagen
- Contains 9 Organic Greens Blend
- Contains Fermented Super Berries Essence Powder and Fermented Green Tea with SCOBY
- Supports Mood, Anxiety, Sleep, and Healthy
Zero Sugar & Low Calories - Natural Flavor
Featured Ingredients: Greens & Fermented Botanicals Blend, Fermented Super Berries Essence Powder, Kombucha Powder (fermented green tea with SCOBY, brewed apple cider vinegar, tapioca fiber) Multi-Collagen Blend (Type I, Ill) (hydrolyzed bovine collagen, hydrolyzed fish collagen), Symbiotic Gut Health Blend, AdaptGuard® Organic Mushroom Blend (Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), Citric Acid, Organic Lime Flavor, Guar Gum, MADBLEND® Organic Stevia Extract Blend
Allergen: Fish
Featured Prototype
Spicy Pineapple Gummy
- Features AdaptGuard® Organic Mushroom Extract Blend
- Clean label, Sugar Free
- Features MADBLEND® Stevia Leaf Extract
- Reduced Sugar Product
- Natural Pineapple Flavor
Featured Ingredients: Tapioca Syrup, Cane Sugar, Erythritol, Gelatin (bovine), Chicory Root Fiber, Allulose, AdaptGuard® Organic Mushroom Extract Blend (Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), Citric Acid, Habanero Puree (orange habanero pepper, salt), Natural Flavors, Turmerc Powder, Tartaric Acid, MADBLEND® Stevia Leaf Extract
Allergens: None
