Blues in Beverages: Unlocking the Next Generation of Natural Color

As brands navigate a rapidly changing color landscape, one thing is clear: 2026 is shaping up to be a pivotal year for color innovation. With increasing regulatory pressure on synthetic […]
2026: The Year of Color and the Shades Worth Crushing On

As brands navigate a rapidly changing color landscape, one thing is clear: 2026 is shaping up to be a pivotal year for color innovation. With increasing regulatory pressure on synthetic […]
Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape

The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
NURA Announces Exclusive Agreement With Italian Company’ New Flavours’ To Offer More Customizable Solutions To Its Partners

NURA, a leading US-based ingredient supplier, has announced an exclusive partnership with Italian flavor company ‘New Flavours.’ With a focus on providing natural and organic flavorings and customized flavor solutions, […]
Stevia Leaf Extract And Its Benefits: A Guide

At NURA, we’re all about promoting wellness and healthy living. One ingredient that we’re excited to share is stevia extract – a sweetener that packs a punch in the health […]
How to find a high quality, affordable ingredient supplier
With the rate of expenses rising across the CPG market, it can be challenging to find cost-effective ingredients in a timely manner that are still sustainable and high-quality. Luckily, ingredient […]
Food and beverage ingredient supplier, NURA offers a cost-effective, natural alternative sweetener – press release

With the massive demand for alternative sweeteners higher than ever and the recent inflation of some alternative sweeteners at insufferable prices, leading California ingredient supplier, NURA, is offering an unbeatable […]
Consumer Study finds Both Children and Adults Prefer NURA’s Alternative Sweeteners as Their Top Choice

It’s no secret that both adults and children love sweet treats now and then, but overconsumption can lead to several serious health conditions and, in some cases, life-or-death situations. Thankfully, […]