Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape

The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
CLEARTEIN® Clear Protein Peptides: Expanding What Protein Can Be

A New Era of Refreshing, High-Performance Protein At NURA, it matters to us how protein consumption is evolving. One shift has become increasingly clear: protein is moving beyond creamy shakes […]
Euglena Superfood: What Nature’s Recognition Means for Next-Gen Microalgae Innovation

Euglena Superfood: What Nature’s Recognition Means for Next-Gen Microalgae Innovation At NURA, we closely follow scientific breakthroughs that shape the future of functional nutrition. Recently, a major milestone hit our […]
NURA Unveils Sustainable Ingredient Innovations Including “Revolutionary” Vegan Yeast Alternative to Traditional Protein

California-based ingredients innovator NURA reveals its latest of line ingredients which the company states “aligns perfectly with modern consumer preferences for healthier, eco-friendly ingredients” to empower brands to create products in alignment […]
NURA and Bereum Forge Strategic Partnership to Bring Postbiotics to Dietary Supplement, Food, and Beverage Brands

NURA and Bereum Forge Strategic Partnership to Bring Postbiotics to Dietary Supplement, Food, and Beverage Brands March 11th, Irvine: NURA, a leading provider of high-quality, innovative ingredient solutions, proudly announces […]
Consumer Study finds Both Children and Adults Prefer NURA’s Alternative Sweeteners as Their Top Choice

It’s no secret that both adults and children love sweet treats now and then, but overconsumption can lead to several serious health conditions and, in some cases, life-or-death situations. Thankfully, […]
How We Used CLEANMOOD® to Give Back

NURA Partners with Ghanaian Farmers to Harvest New Ingredient, CLEANMOOD® Sustainability is a multi-pronged practice. At NURA, we believe sustainability isn’t just about creating better products and processes—it’s also about […]
Creating a More Sustainable World, One Product at a Time

The world is evolving everyday—and so are we. At NURA, we’re dedicated to driving sustainability through our practices and products. We develop high-quality ingredients like plant-based proteins and herbal extracts […]