Beverage Innovation featuring CLEARTEIN^®, YESTEIN^®, and BESTEIN^® paired with New Flavours’ beverage systems and flavor solutions

The functional beverage market continues to grow as consumers seek products that deliver protein, hydration, wellness benefits, and convenience. According to Innova Market Insights’ Top Food & Beverage Trends 2026, key drivers of beverage innovation include protein fortification, premium flavor experiences, plant-based nutrition, and globally inspired flavor profiles. 

These trends are creating new opportunities for brands to differentiate through both functionality and taste. 

This is where the partnership between NURA USA and New Flavours creates value. 

Through this collaboration, NURA USA provides innovative ingredient solutions including CLEARTEIN^® Clear Protein, YESTEIN^® Yeast Protein, and BESTEIN^® Rice & Pea Protein, while New Flavours provides customized beverage systems, flavor development, flavor masking, sensory optimization, and trend-driven flavor innovation. 

Together, we help brands move from ingredient selection to finished beverage concepts with support spanning formulation, beverage system development, pilot-scale validation, and commercialization. 

Meeting Consumer Demand for Innovative Beverages 

Today’s consumers expect more than nutrition, they expect enjoyable and memorable experiences. 

As brands compete for consumer attention, flavor innovation has become just as important as functionality. While classic vanilla and chocolate remain popular, manufacturers are increasingly exploring globally inspired flavors, tropical fruit combinations, indulgent profiles, and seasonal offerings to create differentiation and drive repeat purchases. 

The partnership between NURA USA and New Flavours helps brands develop complete beverage systems by combining functional ingredients with customized flavor solutions tailored to specific applications and target consumers. 

Ingredient and Flavor Pairing Opportunities 

CLEARTEIN^® Clear Protein + Beverage Flavor Systems 

Clear protein beverages continue to gain popularity as consumers seek refreshing alternatives to traditional protein shakes. 

By combining CLEARTEIN^® Clear Protein with beverage systems developed by New Flavours, brands can create refreshing, protein-forward beverages that deliver both functionality and exceptional sensory appeal. 

Example beverage concepts include: 

• Pineapple Mango Protein Water
• Strawberry Guava Protein Refresher
• Passion Fruit Citrus Recovery Beverage
• Lemon Sorrento Protein Water
•  Blood Orange Functional Beverage
•  Peach Mango Hydration Drink 

Ideal applications include: 

• Protein Waters
• Sports Nutrition Beverages
• Functional RTDs
• Recovery Drinks
• Active Lifestyle Beverages 

YESTEIN^® Yeast Protein + Premium Flavor Systems 

As alternative protein innovation continues to expand, brands are looking for ways to differentiate products through both nutrition and flavor. 

YESTEIN^® Yeast Protein provides a versatile protein solution for beverage, nutrition, and supplement applications. Combined with the flavor development expertise of New Flavours, brands can create indulgent and differentiated products that stand apart from standard market offerings. 

Potential flavor concepts include: 

• Madagascar Vanilla Bean
• Dark Chocolate Truffle
• Mocha Cappuccino
• Salted Caramel Latte
• Italian Tiramisu
• French Vanilla Crème 

These concepts help elevate protein beverages and meal replacement products while supporting strong consumer appeal and repeat purchases. 

BESTEIN^® Rice & Pea Protein + Fruit-Forward Flavor Systems 

Plant-based beverages remain a major area of innovation across food and beverage markets. 

By combining BESTEIN^® Rice & Pea Protein with the flavor expertise of New Flavours, brands can explore concepts such as: 

• Pineapple Mango
• Dragon Fruit Punch
• Strawberry Guava
• Sicilian Citrus Blend
• Dark Chocolate Raspberry Truffle 

Ideal applications include: 

• Plant-Based Protein Beverages
• RTDs
• Wellness Drinks
• Meal Replacements 

Seasonal and Limited-Time Beverage Concepts 

Limited-time offerings continue to be an effective strategy for driving consumer excitement and brand engagement. 

Working together, NURA USA and New Flavours can help brands explore seasonal beverage concepts such as: 

• Pumpkin Spice Protein Shakes
• Peppermint Mocha RTDs
• Gingerbread Cookie Nutrition Beverages
• Holiday Chocolate Truffle Formulations
• Summer Tropical Protein Waters 

These concepts allow brands to leverage seasonal purchasing trends while creating excitement around new product launches. 

From Concept to Commercialization 

Developing a successful beverage requires more than selecting ingredients and flavors, it requires validating how products perform under real-world processing conditions. 

Through the partnership between NURA USA and New Flavours, brands can explore beverage concepts that combine functional ingredients with customized flavor systems. 

For shelf-stable beverage development, NURA USA also offers pilot-scale UHT processing capabilities from its Innovation Center in Irvine, California. This allows brands to evaluate processing conditions, sensory performance, and product stability before commercial scale-up. 

Whether developing a protein water featuring CLEARTEIN^® Clear Protein, a premium shake formulated with YESTEIN^® Yeast Protein, or a plant-based beverage utilizing BESTEIN^® Rice & Pea Protein, our teams help support the journey from concept through pilot-scale validation. 

A Partnership Designed for Beverage Innovation 

Together, NURA USA and New Flavours provide: 

• Beverage system development
• Protein ingredient expertise
• Flavor innovation
• Flavor masking
• Sensory optimization
• Pilot-scale UHT validation
• Commercialization support 

Whether developing a protein water, RTD shake, sports beverage, or plant-based nutrition product, our teams help brands create differentiated beverage concepts that deliver on both functionality and taste.