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Shatavari & Women’s Wellness: Ayurvedic Tradition to Modern Formulation
Shatavari and Women’s Wellness: From Ayurvedic Tradition to Modern Formulation Shatavari (Asparagus racemosus) is a climbing botanical native to India, Asia, Australia, and parts of Africa, with its functional use […]
NURA USA Announces Exclusive North American Partnership for Testolift™
NURA USA Announces Exclusive North America Partnership for TestoLift™ A Next-Generation, Holistic Approach to Men’s Health Irvine, CA — May 1st, 2026 — NURA USA, a leading ingredient solutions provider […]
New Standard in Fiber: Introducing FiberEssence®
Fiber is no longer optional. It’s expected. As consumers push for better digestive health, lower sugar, and cleaner labels, fiber has become one of the most powerful and complex tools in modern […]
Why This Earth Day, Euglena Deserves a Closer Look
Why This Earth Day, Euglena Deserves a Closer Look https://youtu.be/ffRBr-1scac?si=GxErzX6rGgPKMBEp At NURA, Earth Day is a meaningful reminder that the future of nutrition is not just about what ingredients can […]
The Next Wave of Summer Colors & Flavors
Where Bold Reds and Cool Blues Define Seasonal Innovation Summer is a season of contrast—bold, energizing reds and cool, refreshing blues. This summer, reds and blues are doing more than […]
NURA Named Exclusive U.S. Distributor for BerbiQ™!
NURA USA Announces Exclusive U.S. Partnership for BerbiQ™ A Breakthrough in High-Bioavailability Berberine Irvine, CA — March 27th, 2026 — NURA USA, a leading ingredient solutions provider for the food, beverage, and supplement […]
SWEETZEN® Brazzein Blends: A New Era of Sweet
SWEETZEN® Brazzein Blends: A New Era of Sweet Rethinking Sweetness for the Next Generation of Formulations At NURA, we closely follow how consumer expectations around sweetness are evolving. Today’s consumers increasingly seek products with lower […]
Blues in Beverages: Unlocking the Next Generation of Natural Color
As brands navigate a rapidly changing color landscape, one thing is clear: 2026 is shaping up to be a pivotal year for color innovation. With increasing regulatory pressure on synthetic […]
2026: The Year of Color and the Shades Worth Crushing On
As brands navigate a rapidly changing color landscape, one thing is clear: 2026 is shaping up to be a pivotal year for color innovation. With increasing regulatory pressure on synthetic […]
Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape
The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
