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Testolift™: A Smarter Men’s Health Ingredient for Testosterone Support and Performance
A Natural Ingredient for Men’s Vitality Formulations As demand for men’s health ingredients continues to grow, brands are looking for solutions that support healthy testosterone levels while also connecting to […]
Shatavari & Women’s Wellness: Ayurvedic Tradition to Modern Formulation
Shatavari and Women’s Wellness: From Ayurvedic Tradition to Modern Formulation Shatavari (Asparagus racemosus) is a climbing botanical native to India, Asia, Australia, and parts of Africa, with its functional use […]
NURA USA Announces Exclusive North American Partnership for Testolift™
NURA USA Announces Exclusive North America Partnership for TestoLift™ A Next-Generation, Holistic Approach to Men’s Health Irvine, CA — May 1st, 2026 — NURA USA, a leading ingredient solutions provider […]
Why This Earth Day, Euglena Deserves a Closer Look
Why This Earth Day, Euglena Deserves a Closer Look https://youtu.be/ffRBr-1scac?si=GxErzX6rGgPKMBEp At NURA, Earth Day is a meaningful reminder that the future of nutrition is not just about what ingredients can […]
NURA Named Exclusive U.S. Distributor for BerbiQ™!
NURA USA Announces Exclusive U.S. Partnership for BerbiQ™ A Breakthrough in High-Bioavailability Berberine Irvine, CA — March 27th, 2026 — NURA USA, a leading ingredient solutions provider for the food, beverage, and supplement […]
Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape
The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
How to find a high quality, affordable ingredient supplier
With the rate of expenses rising across the CPG market, it can be challenging to find cost-effective ingredients in a timely manner that are still sustainable and high-quality. Luckily, ingredient […]
Good mood food? NURA USA targets food & beverage market with serotonin precursor 5-HTP
While 5-HTP (5-Hydroxytryptophan) is not something you’d find in Grandma’s kitchen, it is an established ingredient in the dietary supplements market, where it is claimed to promote calm, sleep, and ‘emotional […]
Sustainability, fair trade and organic messaging support company’s 5-HTP ingredient launch
CLEANMOOD® is an extract of the seeds of the Griffonia simplicifolia plant, a woody climbing shrub native to Ghana and other parts of West and Central Africa. The extracts of […]
How We Used CLEANMOOD® to Give Back
NURA Partners with Ghanaian Farmers to Harvest New Ingredient, CLEANMOOD® Sustainability is a multi-pronged practice. At NURA, we believe sustainability isn’t just about creating better products and processes—it’s also about […]
