Navigating the “Protein First” Era: How the 2026 Dietary Guidelines Are Reshaping the Supplement Landscape
The release of the 2025-2030 Dietary Guidelines for Americans this week has sent shockwaves through the nutrition industry. In what many are calling a “paradigm shift,” the USDA has moved away from […]
How to find a high quality, affordable ingredient supplier
With the rate of expenses rising across the CPG market, it can be challenging to find cost-effective ingredients in a timely manner that are still sustainable and high-quality. Luckily, ingredient […]
Good mood food? NURA USA targets food & beverage market with serotonin precursor 5-HTP
While 5-HTP (5-Hydroxytryptophan) is not something you’d find in Grandma’s kitchen, it is an established ingredient in the dietary supplements market, where it is claimed to promote calm, sleep, and ‘emotional […]
Sustainability, fair trade and organic messaging support company’s 5-HTP ingredient launch
CLEANMOOD® is an extract of the seeds of the Griffonia simplicifolia plant, a woody climbing shrub native to Ghana and other parts of West and Central Africa. The extracts of […]
How We Used CLEANMOOD® to Give Back
NURA Partners with Ghanaian Farmers to Harvest New Ingredient, CLEANMOOD® Sustainability is a multi-pronged practice. At NURA, we believe sustainability isn’t just about creating better products and processes—it’s also about […]
Creating a More Sustainable World, One Product at a Time
The world is evolving everyday—and so are we. At NURA, we’re dedicated to driving sustainability through our practices and products. We develop high-quality ingredients like plant-based proteins and herbal extracts […]
