SWEETZEN^® Brazzein Blends: A New Era of Sweet

SWEETZEN^® Brazzein Blends: A New Era of Sweet 

Rethinking Sweetness for the Next Generation of Formulations 

At NURA, we closely follow how consumer expectations around sweetness are evolving. Today’s consumers increasingly seek products with lower sugar while still delivering the familiar taste they enjoy. 

This shift is driving innovation in sweetening solutions, and it’s exactly where SWEETZEN^® Brazzein Blends come in: delivering clean, sugar-like sweetness while helping brands develop low-sugar products without compromising taste or formulation efficiency. 

What is SWEETZEN^®? 

SWEETZEN^® is NURA’s branded line of brazzein-based sweetener blends designed to help formulators achieve a balanced sweetness profile while overcoming common challenges associated with high-intensity sweeteners. 

Brazzein is a naturally derived sweet protein known for its clean taste and extremely high sweetness potency. Because it is used at very low levels, it allows formulators to deliver sweetness while supporting low-sugar product development. 

To optimize sensory performance and formulation ease, brazzein is paired with complementary sweeteners in carefully designed blends. NURA currently offers two SWEETZEN^® solutions: 

• SWEETZEN^® Stevia + Brazzein Blend 

• SWEETZEN^® Monk Fruit + Brazzein Blend  

These blends help create a smoother sweetness profile while simplifying formulation and scaling in commercial applications. 

Why SWEETZEN^® Is Different 

SWEETZEN^® blends are designed to deliver: 

• Balanced sweetness curves with reduced bitterness and aftertaste, compared to many high-intensity sweeteners 

• Lower usage levels, supporting potential cost savings 

• Clean-label sweetness solutions with calorie reduction potential 

• Improved formulation consistency and scalability 

By combining brazzein with complementary sweeteners, SWEETZEN^® helps create a more predictable sweetness solution while maintaining strong sensory performance. 

Designed for Real-World Applications 

SWEETZEN^® performs across a wide range of food and beverage formats, including: 

• Functional beverages 

• Ready-to-drink beverages 

• Protein powders and nutritional supplements 

• Dairy and dairy alternatives 

• Confections and gummies 

• Nutritional snacks and bars 

Why SWEETZEN^® Matters Now 

The Low-Sugar Opportunity 

Demand for low-sugar products continues to grow as consumers become more mindful of sugar intake. Brands are looking for solutions that allow them to maintain sweetness while reducing reliance on traditional sugar. 

The Challenge with Traditional Sweeteners 

Many high-intensity sweeteners introduce bitterness, lingering aftertaste, or delayed sweetness, making it difficult to replicate sugar’s temporal sweetness profile. 

How SWEETZEN^® Bridges the Gap 

SWEETZEN^® blends pair brazzein with complementary sweeteners to deliver a more balanced sweetness profile with fewer off-notes and improved sweetness curves. 

Together, these attributes help brands develop low-sugar products that maintain strong sensory performance while supporting scalable and efficient formulations. 

SWEETZEN^®

https://nurausa.com/sweetzen/

Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
For more information about NURA, please visit https://nurausa.com/.