Leading Natural Sweetening Solutions
Innovative
Offers a one-stop shop experience.
Trustworthy
Backed by valuable consumer study data.
Expertise
R&D formulation support capabilities.
Sustainable
On trend innovation and sustainable solutions.
Sweetener Products
Sweetness Potency
0.7x
Solubility
Excellent
Format
Liquid, Powder, & Granule
Sweetness Potency
250-300x
Solubility
Good
Format
Powder & Liquid
Sweetness Potency
1x, 2x, 3x
Solubility
Excellent
Format
Powder & Granule
Sweetness Potency
1x, 2x, 3x
Solubility
Excellent
Format
Granular
Sweetness Potency
1x, 2x, 3x
Solubility
Excellent
Format
Powder & Granule
Sweetness Potency
1x, 2x, 3x
Solubility
Good
Format
Granular
Sweetness Potency
320x
Solubility
Good
Format
Powder
Sweetness Potency
195x
Solubility
Good
Format
Powder
Stevia Extract Blend
Craft Perfectly Balanced Sweetness
- MADBLEND® was found in a consumer study to be less bitter and preferred compared to Reb A.
- Adults preferred MADBLEND® equally as much as monk fruit extract at a fraction of the cost.
- Children (age 12+ years) couldn’t tell the difference between MADBLEND® and sugar.
Stevia+ Brazzein Sweetener
NURA’s Stevia+ Brazzein delivers clean, sugar-like sweetness at a fraction of the cost. Brazzein is a nature-identical protein sweetener ~500–1,200x sweeter than sugar. In combination with Stevia, the blend achieves ~200x sugar-like sweetness making it balanced, clean, and highly cost-effective.
- Synergistic with Stevia: Together masks bitterness, rounds the sweetness curve, and enhances overall flavor.
- Cost advantage: Significantly lowers in-use cost than monk fruit.
- Label-friendly: Plant-based, GMO-free heat and pH-stable; works across beverages, confections, and dairy.
Featured Prototype
Sugar Free Strawberry Lemonade Collagen Hydration RTM
- Features MADBLEND® Organic Stevia Extract Blend
- Features Bovine Collagen
- Contains Organic Lemon Powder
- Sugar Free
- Contains 14 grams Protein
Featured Ingredients: Bovine Collagen Peptide, Natural Flavors, Organic Coconut Water Powder, Organic Lemon Powder, Fine Sea Salt, Citric Acid, Acacia Gum, MADBLEND® Organic Stevia Extract Blend, Organic Beet Root Powder
Allergen: Coconut
Featured Prototype
Vanilla Flavored Protein RTM
- Features YESTEIN® Yeast Protein
- Features MADBLEND® Organic Stevia Extract Blend
- Contains 25 g of Complete Protein
- Zero Sugar formulation with Allulose
- No Artifical Flavors or Colors
- Only 150 Calories per Serving
Featured Ingredients: YESTEIN® Yeast Protein, MADBLEND® Organic Stevia Extract Blend, Allulose, MCT Powder Natural Flavors
Allergen: Coconut
Featured Prototype
Natural Limeade Flavored Greens Blend
- Features Adaptguard® Organic Mushroom Extract Blend
- Features MADBLEND® Organic Stevia Extract Blend
- Features Upcycled and MSC certified collagen
- Contains 9 Organic Greens Blend
- Contains Fermented Super Berries Essence Powder and Fermented Green Tea with SCOBY
- Supports Mood, Anxiety, Sleep, and Healthy
Zero Sugar & Low Calories - Natural Flavor
Featured Ingredients: Greens & Fermented Botanicals Blend, Fermented Super Berries Essence Powder, Kombucha Powder (fermented green tea with SCOBY, brewed apple cider vinegar, tapioca fiber) Multi-Collagen Blend (Type I, Ill) (hydrolyzed bovine collagen, hydrolyzed fish collagen), Symbiotic Gut Health Blend, AdaptGuard® Organic Mushroom Blend (Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), Citric Acid, Organic Lime Flavor, Guar Gum, MADBLEND® Organic Stevia Extract Blend
Allergen: Fish
Featured Prototype
Spicy Pineapple Gummy
- Features AdaptGuard® Organic Mushroom Extract Blend
- Clean label, Sugar Free
- Features MADBLEND® Stevia Leaf Extract
- Reduced Sugar Product
- Natural Pineapple Flavor
Featured Ingredients: Tapioca Syrup, Cane Sugar, Erythritol, Gelatin (bovine), Chicory Root Fiber, Allulose, AdaptGuard® Organic Mushroom Extract Blend (Reishi, Cordyceps sinensis, Cordyceps militaris and Lion’s Mane), Citric Acid, Habanero Puree (orange habanero pepper, salt), Natural Flavors, Turmerc Powder, Tartaric Acid, MADBLEND® Stevia Leaf Extract
Allergens: None
