- 4 minutes read
CLEARTEIN® Clear Protein Peptides: Expanding What Protein Can Be
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- GLP-1 SUPPORT, NURA in the Press, Proteins
At NURA, it matters to us how protein consumption is evolving. One shift has become increasingly clear: protein is moving beyond creamy shakes and gym-only use into lighter, easier-to-drink formats that fit seamlessly into everyday routines.
This shift has fueled the rapid rise of clear protein, and it’s exactly where CLEARTEIN® Clear Protein Peptides come in to deliver high protein performance in a refreshing, transparent beverage format.
CLEARTEIN® is NURA’s branded line of hydrolyzed clear protein peptides developed to deliver reliable clarity, strong solubility, and formulation flexibility.
We offer CLEARTEIN® across multiple protein sources, including pea, rice, soy, whey, and yeast, so brands can select the option that best aligns with their dietary positioning, performance targets, and application needs.
Through enzymatic hydrolysis and filtration, proteins are broken down into smaller, highly soluble peptides while removing color, odor, and insoluble components. The result is a fine, instant-mix powder that disperses cleanly and remains transparent in solution.
Our CLEARTEIN® is designed to deliver:
Designed for Real-World Applications
CLEARTEIN® is designed to perform across a broad range of formats, making it easy to integrate into both beverage and food applications, including:
From a sensory perspective, CLEARTEIN® features a light color and neutral-to-acidic flavor profile options, helping minimize impact on taste, aroma, and appearance. This makes it well-suited for clear and flavored systems where clarity and sensory balance are important.
The Vegan Opportunity
Clear protein has gained traction as consumers move toward lighter, hydration-style nutrition, but the category remains largely whey-dominated. This leaves a meaningful gap for vegan and dairy-free solutions, especially as nearly 10% of U.S. consumers identify as vegan or vegetarian, with many more actively reducing dairy.
The Shift Toward Drinkable, Everyday Protein
At the same time, protein consumption is shifting beyond traditional gym use toward everyday, drinkable formats that fit seamlessly into daily routines. CLEARTEIN® sits at the intersection of these trends, enabling clear, refreshing protein formats that expand access for vegan and dairy-avoiding consumers while aligning with growing demand for hydration-plus functionality.
How CLEARTEIN® Bridges the Gap
Together, these shifts create a clear opportunity for brands to differentiate early, using CLEARTEIN® to deliver vegan forward, clear protein solutions that align with evolving consumer expectations and unlock new growth across beverages, foods, and lifestyle-driven nutrition formats.
CLEARTEIN® Clear Protein Peptides
https://nurausa.com/cleartein/
For more information about NURA, please visit the website at https://nurausa.com/.
The information presented in this article is made available solely for general information purposes. We do not warrant the accuracy, completeness or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you, or by anyone who may be informed of any of its contents. Any data listed is based upon typical results from reference samples and is averages only, and such information is not to be considered as guarantees or as a condition of sale. It is the user’s responsibility to make tests to ensure that the products will work in the actual process and that the use of the products is correct and in accordance with existing legislation applicable to the user.
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