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Kid’s Health Products
Science-backed Solutions for Kid’s Health
Support the male body head-to-toe with natural ingredients spanning more than testosterone and protein.
Sugar Reduction
Protein Enrichment
Foundational Nutrition
Cognitive Development
Microbiome & Immune Support
Includes clinically studied ingredients
Sample Kit
0 selectedThe Challenge: Meeting Kids’ Everyday Nutrition Needs
Many children may not consistently get enough key nutrients, including protein, fiber, vitamins, and minerals, through their everyday diets. For brands developing kids’ nutrition products, the challenge is delivering meaningful nutrition while balancing taste, texture, sugar content, ingredient quality, and kid-friendly formats.
The Opportunity: Formulating Better Kids’ Nutrition Products
Food, beverage, and supplement brands can help address kids’ nutritional needs by developing gummies, snacks, beverages, RTMs, powders, bars, and other kid-friendly formats with targeted nutrition. NURA provides kids’ nutrition ingredients and formulation support, including proteins, fibers, biotics, vitamins, minerals, sweeteners, and functional ingredients to help brands achieve their product and nutritional goals.
What NURA Enables for Kid’s Health Innovation
Science-Backed
Clinically studied ingredients with documented efficacy
Clean-Label Readiness
Transparent sourcing for consumer confidence
Kid Friendly Formulations
Customizable blends for your unique positioning
Sourcing & Blending
Custom prebiotic bends, sweetener systems, and essential vitamins & Minerals
Functional Ingredient Ecosystem
Explore our science-backed ingredients grouped by the wellness outcomes they support.
Foundational Wellness
Build foundational kids’ nutrition with essential vitamins, minerals, and nutrient-rich ingredients.
- Bovine Colostrum
- Magnesium
- OkiOneTM Euglena Superfood *
- Vitamin A
- Vitamin B1
- Vitamin B2
- Vitamin B6
- Vitamin B12
- Vitamin C
- Vitamin D3
- Zinc
Protein Enrichment
Higher-protein kids’ products can support healthy growth, muscle development, and everyday nutrition in active lifestyles.
- BESTEIN® Pea Protein
- BESTEIN® Rice Protein
- CLEARTEIN® Clear Pea Protein
- CLEARTEIN® Clear Rice Protein
- Soy Protein
- YESTEIN® Yeast Protein *
Cognitive Development
Support growing minds with ingredients for focus, learning, and everyday cognitive wellness.
- 5-MTHF
- Alpha-GPC *
- Citicoline
- L-Theanine
- Marine DHA + EPA
- Vegan Algae DHA
Sugar Reduction
Create kid-friendly products with less sugar and optimized sweetness for better taste.
- Allulose
- MADBLEND® Stevia Extract Blend
- Stevia Reb A
- Stevia Reb M
- SWEETZEN® Stevia & Brazzein Blend
- SWEETZEN® Monk Fruit & Brazzein Blend
Microbiome & Immune Support
Support gut, microbiome, and immune wellness with fiber, prebiotic, probiotic, and postbiotic solutions.
- Acacia Fiber
- Bacilluss coagulan *
- B. animalis subsp. lactis *
- FiberEssence® Prebiotic Blend
- Lacticaseibacillus rhamnosus *
- Lactobacillus Plantarum *
- Organic PHGG *
- Tapioca Fiber
- Clinically Studied Ingredient
Functional Ingredient Ecosystem
Explore our science-backed ingredients grouped by the wellness outcomes they support.
Sugar Reduction
Create kid-friendly products with less sugar and optimized sweetness for better taste.
- Allulose
- Stevia Reb A
- Stevia Reb M
- MADBLEND® Stevia Extract Blend
- SWEETZEN® Stevia & Brazzein Blend
- SWEETZEN® Monk Fruit & Brazzein Blend
Microbiome & Immune Support
Support gut, microbiome, and immune wellness with fiber, prebiotic, probiotic, and postbiotic solutions.
- Acacia Fiber
- Bacilluss coagulan *
- B. animalis subsp. lactis *
- FiberEssence® Prebiotic Blend
- FOS
- GOS
- Lacticaseibacillus rhamnosus *
- Lactobacillus Plantarum *
- Organic PHGG
- Tapioca Fiber
Everyday Nutrition
Build foundational kids’ nutrition with essential vitamins, minerals, and nutrient-rich ingredients.
- Bovine Colostrum
- Magnesium
- OkiOneTM Euglena Superfood *
- Vitamin A
- Vitamin B1
- Vitamin B2
- Vitamin B6
- Vitamin B12
- Vitamin C
- Vitamin D3
- Zinc
Increased Protein Intake
Higher-protein kids’ products can support healthy growth, muscle development, and everyday nutrition in active lifestyles.
- BESTEIN® Pea Protein
- BESTEIN® Rice Protein
- CLEARTEIN® Clear Pea Protein
- CLEARTEIN® Clear Rice Protein
- Soy Protein
- YESTEIN® Yeast Protein *
Cognitive Development
Support growing minds with ingredients for focus, learning, and everyday cognitive wellness.
- 5-MTHF
- Alpha-GPC *
- Citicoline
- L-Theanine
- Marine DHA + EPA
- Vegan Algae DHA
- Clinically Studied Ingredient
Natural Colors for Kids’ Products
Looking to replace synthetic colors in kids’ products? NURA offers a full range of natural color solutions to help formulators create vibrant shades across beverages, gummies, snacks, confectionery, dairy, and more.
- Gardenia Blue
Stable across pH 2–7 and high-heat processing, including retort, pasteurization, and baking.
- Stabilized Beet
Improved heat and light stability while maintaining a vivid red shade in low-pH formulations.
- More Natural Colors
Explore additional natural color solutions across a wide range of shades and applications.
NURA can help identify the right natural color based on target shade, pH, processing conditions, stability, and application.
Who This Is For
Children’s Wellness and Supplement Brands
Supporting brands developing kids’ supplements for growth, everyday nutrition, immune health, digestive wellness, focus, hydration, and active lifestyles.
Better-for-You Kids’ Food and Beverage Brands
Helping brands create fortified snacks, beverages, gummies, yogurts, and other kid-friendly products with functional ingredients, improved nutrition, and parent-friendly positioning.
Featured Prototype
Clear Protein Freeze Pops
Featured Ingredients
- CLEARTEIN® Clear Pea & Rice Protein
- FiberEssence® Organic Prebiotic Fiber Blend
- SWEETZEN® Stevia & Brazzein Blend
- Natural Flavors
Benefits
- Contains 8 g of Complete Protein
- Contains 4 g of Dietary Fiber
- Reduced Sugar
Allergen: None
