2026: The Year of Color and the Shades Worth Crushing On

As brands navigate a rapidly changing color landscape, one thing is clear: 2026 is shaping up to be a pivotal year for color innovation.

With increasing regulatory pressure on synthetic dyes, most notably the FDA’s move to revoke authorization for Red 3 and broader scrutiny of petroleum-derived colors, brands are actively reevaluating how they formulate for the future. At the same time, consumers continue to demand cleaner labels, recognizable ingredients, and products that deliver both visual appeal and functional performance.

That’s where NURA comes in.

We’ve curated a portfolio of modern, application-ready natural color solutions designed to help brands confidently transition away from synthetics without sacrificing vibrancy, stability, or versatility. From newly approved options like Gardenia Blue and Butterfly Pea Flower Extract to trusted botanical sources, our approach focuses on real-world performance across food, beverage, and functional applications.

And to start off the year, we’re spotlighting the colors worth crushing on: reds, pinks, and purples.

Color Worth Crushing On: The Versatility of Reds, Pinks & Purples

At NURA, color is not just about aesthetics. It is about helping brands create products that resonate with consumers while meeting evolving clean-label expectations.

Natural reds and pinks derived from Radish, Beetroot, and Purple Sweet Potato offer vibrant alternatives to synthetic dyes like Red 40 and Red 3. These ingredients deliver expressive hues that work across a wide range of applications, from beverages and confections to functional foods and snacks, bringing brightness and familiarity in a naturally derived format.

Purple continues to open new creative possibilities as well. Butterfly Pea Flower Extract adds an interactive, naturally color-shifting element that brings products to life, while our custom purple blends provide consistent, food- and beverage-ready purple tones designed for dependable performance.

What makes these solutions especially compelling is their versatility. Whether you’re building a bold red indulgence, a soft pink wellness product, or a rich purple functional offering, these natural colors support formulation flexibility while maintaining strong clean-label appeal.

As 2026 unfolds, NURA is proud to support brands navigating the next chapter of color innovation, helping turn first impressions into lasting product experiences.

Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. 

For more information about NURA, please visit the website at https://nurausa.com/.

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