SWEETZEN® Product Line
SWEETZEN® is NURA’s next‑generation natural sweetener platform combining high‑purity stevia or monk fruit with Brazzein, a nature‑identical sweet protein ~2500-10000× sweeter than sugar. Brazzein enhances sweetness quality, reduces bitterness, and improves overall flavor performance while lowering cost-in-use.
The Challenge
Bitterness in High Intensity Sweeteners
High-intensity sweeteners like stevia and monk fruit deliver strong sweetness and label appeal, but can present challenges in both sensory performance and cost. Stevia may contribute bitterness or lingering aftertaste, while monk fruit often requires higher usage levels and carries a significant cost premium, limiting formulation flexibility and increasing cost-in-use.
The Opportunity
Why Blend with Brazzein?
Why Choose SWEETZEN®?
Clean Label
Plant‑based, GMO‑Free, Allergen-Free
Improved Temporal Profile
vs. sucralose or high‑intensity sweeteners alone
Heat/pH Stable
Stable in processing
SWEETZEN®
Monkfruit & Brazzein Blend
195x Sweetness
SWEETZEN® Monk Fruit & Brazzein enables brands to meet growing consumer demand for sugar-free products.
- Lower usage: Use 30-40% the level of Monk Fruit Extract
- Cost Optimized: ~25% Reduction compared to Monk Fruit Extract alone
- Recommended Applications: Carbonated beverages & energy drinks, juices, wellness shots, confections, bars, and bakery
SWEETZEN®
Stevia & Brazzein Blend
320x Sweetness
- Usage Reduction: Use 40-50% the level of Stevia Reb M
- Cost Optimized: ~28% Reduction compared to Stevia Reb M alone
- Recommended Applications: Low pH functional beverages, flavored waters, dairy, gummies, RTM
Sweetness Curve Profiles
SWEETZEN® Monkfruit & Brazzein Blend
- Improved Temporal Profile: Faster onset while maintaining monk fruit’s smooth sweetness
- Reduced Lingering & Off‑Notes: Brazzein rounds the curve for cleaner taste
SWEETZEN® Stevia & Brazzein Blend
- Faster Sweetness Buildup: Enables precise sweetness control
- Improved Sweetness Quality: Brazzein and Stevia work synergistically to mask bitterness and reduce lingering
Featured Prototype
Harvest Apple Marine Tripeptide Gummies
- Features SWEETZEN® Stevia & Brazzein Blend
- Features Marine Collagen Tripeptide
- Features PHGG Dietary Fiber
- Supports Muscle Recovery & Healthy Aging
- Contains 1 g of Complete Protein
- Sugar-Free
Featured Ingredients
Allulose, Digestion-resistant maltodextrin (soluble corn ber), Water, Marine Collagen Tripeptide, Gelatin (bovine), Erythritol, Partially Hydrolyzed Guar Gum (dietary ber), Natural Flavor, Natural Color,
SWEETZEN® Stevia & Brazzein Blend.
Allergen: Fish
Featured Prototype
Mango Melon Protein RTM
- Features SWEETZEN® Monkfruit & Brazzein Blend
- Features CLEARTEIN® Whey Peptides (Neutral)
- Contains 15g of Complete Protein
- Naturally Colored with Beta Carotene
- Clean Label
Featured Ingredients
CLEARTEIN® Whey Peptides, Allulose, Lemon Juice Powder, Natural Flavors, Citric Acid, Malic Acid, SWEETZEN® Monkfruit & Brazzein Blend , MCT Oil Powder (70% MCT Oil, 30% Gum Arabic), Sodium Citrate, Beta Carotene (Color).
Allergen: Contains Dairy
Featured Prototype
Elderberry Cherry Protein RTM
- Features SWEETZEN® Monkfruit & Brazzein Blend
- Features CLEARTEIN® Pea Peptides (Acidified)
- Contains 15g of Complete Protein
- Naturally Colored with Beetroot Powder and Butterfly Pea Extract
Featured Ingredients
CLEARTEIN® Pea Peptides, Allulose, Lemon Juice Powder, Natural Flavors, Malic Acid, Citric Acid, SWEETZEN® Monkfruit & Brazzein Blend, Beetroot Powder (Color), Butterfly Pea Extract (Color), MCT Oil Powder (70% MCT Oil, 30% Gum Arabic), Sodium Citrate.
Allergen: None
