California-based ingredients innovator NURA reveals its latest of line ingredients which the company states “aligns perfectly with modern consumer preferences for healthier, eco-friendly ingredients” to empower brands to create products in alignment with the latest trends.
NURA says it collaborates with brands through not only supplying its natural ingredients but also by offering a full range of R&D services, from concept creation to formulation support.
Highlights of the new range
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- YESTEIN® Yeast Protein: New research shows yeast protein as a versatile solution comparable to whey protein, stats NURA. Described as a “revolutionary vegan alternative to traditional protein sources” and as offering a complete amino acid profile, YESTEIN is allergen-free, non-GMO project Verified, Vegan Certified, sustainably produced, and available in savory and neutral powder options.
- Advanced Postbiotics: NURA introduces two “groundbreaking” postbiotic products—High Concentration EF-2001 and the Vegan beLP1—specifically designed to support microbiome balance and overall well-being. These products are heat and pH-stable, SA-GRAS certified, and backed by clinically proven studies available in the upcoming quarter of 2024.
- MADBLEND® Stevia Extract Blend: Dedicated to delivering natural and innovative sweetening solutions, described as a premium, low-calorie alternative that enhances both taste and stability. The co-process solution leverages Fluid Bed Technology to ensure uniform, rapid drying and even distribution of high-intensity sweetness, resulting in enhanced performance.
“We’re excited to introduce our latest innovations in high-quality vegan proteins, microbiome-supporting postbiotics, and reduced-sugar alternatives, all tailored to the latest consumer trends,” said Caydie Carrizosa, Marketing Manager at NURA. “NURA is more than just an ingredient distributor; we’re a true innovation partner, providing brands with the latest formulations, network resources, and expertise needed to drive their success.”
About NURA
For more information on NURA’s full range of products and services, visit nurausa.com.
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