Meet the ingredient industry experts

We’re a team driven to making a difference to food, beverages, supplements, humans, pets, and
more. From small startups to global corporations, we’ve helped
businesses expand and thrive by sourcing them the most natural ingredients.

Team NURA

Lily Ruan

President

Lily Ruan is the founder and President of NURA. She has more than ten years of experience in the dietary supplement, food, and beverage ingredients industry. Lily leads the NURA team to be strong innovative, and passionate. She believes that having a growth mindset is the key to her team's success. Lily also believes that consumer goods that contain healthy and clean ingredients can make for a better and long-term life. Furthermore, she holds a master’s degree in Engineering from the University of Wisconsin – Madison and lives in California with her husband and two boys. She is always here to listen and help when you need it.. Read more

Dan Petrillo

Senior VP of Sales

Dan Petrillo brings over thirteen years of experience to the ingredients industry and is currently the Senior Vice President of Sales at NURA. He leads the NURA team as a coach, fostering an environment of communication, collaboration, and continuous improvement. His guidance in developing meaningful, key partnerships allows the sales team to achieve (and surpass) their goals. At home, when he's not watching sports, Dan enjoys spending quality time with his wife and two daughters. His go-to supplements are focus-based, like choline and carnitines. Did we mention he's a Broncos fan? Read more

Jessie Liu

Purchasing Manager

Jessie Liu is our Purchasing Manager and has over ten years of experience in importing and exporting business goods. In addition, Jessie holds a master's degree in Business Analytics, allowing her to bring fresh insight to our team and our partners. Her sincerity & passion for the industry is what help drive the success of the brand. Read more

Danny Min

Senior Operations/Quality Manager

Danny Min is the Sr. Operations/Quality Manager at NURA, overseeing both quality assurance and quality control. He has over ten years of experience working in an FDA-regulated cGMP manufacturing facility specializing in managing and operating a fully GLP-compliant analytical laboratory. Danny also holds a master’s degree in science and pharmaceutical chemistry. He lives in California with his wife and two children. In his off-time, he enjoys playing golf and spending time with his kids. Read more

Amanda Coons

Customer Service Manager

Amanda Coons is the Customer Service Manager for NURA. She has over five years of experience in the industry and began her career assisting sales reps, where she built a strong foundation in both customer service and industry knowledge. She is passionate about the nutrition industry while helping the team find new brands for the sales team to target. Amanda believes that providing the highest level of customer service is imperative to the long term, sustained growth and success of NURA. Read more

Helen Wang

China Office Manager

Helen Wang is the China Office Manager for NURA. She has more than four years of experience in the dietary supplement, food, and beverage industry. Her favorite part of the job is working with our customers and staying up to date on product information. Furthermore, she has a bachelor's degree from China Pharmaceutical University. Helen is the go-to employee when you need support. Read more